Este benefic sau nociv?
BENEFIC NOCIV
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Propaganda
Context
Created by internet users by using the posts from the two largest beverage companies
Tehnica folosită
Attack Opponents
Este propagandă pentru că
On the left half, Pepsi attacks Coca Cola by describing Coca Cola as scary. On the right hand side Coca Cola fight backs by making Pepsi "want to be a hero"
Sursa
https://medium.com/better-marketing/how-pepsi-spooked-coca-cola-with-this-hilarious-halloween-ad-ac471c9450bc
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