Serena Williams promoting weight loss

Este benefic sau nociv?

BENEFIC NOCIV

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Weight loss ad

Context
I saw this during the superbowl and it is an ad to promote weight loss
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
This is testimonial because they are using Serena Williams as a trusted client to try and get other customers to buy their product
Sursa
television

Comments

  1. user-avatar
    Hannah
    Lun, 02/09/2026 - 16:18
    Hannah
    This is an example of propaganda because it shows a tennis player who in naturally skinny. This is going to make people want to use the product even thought hey may not see the same results.
  1. user-avatar
    Abby Burns
    Marți, 02/10/2026 - 16:45
    Abby Burns
    I also saw this ad during the superbowl and I had mixed opinions about it. I think its targeted audience is women because it has Serena Williams, one of the best female athletes we have ever seen in the commercial. I think someone watching this ad who has been struggling to lose weight can feel less alone in their weight loss journey since there in a famous person promoting it. But it can have negative effects on women who might not be struggling with weight loss, but now see Serena Williams promoting this product, and think they need to lose weight as well.

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