Subtle Ads for Oreos and KFC

Este benefic sau nociv?

BENEFIC NOCIV

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Clickbait Ads for Oreos and KFC

Context
This is on the right hand side of the Fox News website.
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
These short phrases are designed to make people curious and want to click on the links. This is a form of clickbait because each of these goes to a "news" story that's really a type of promotion for a food product: Oreos, Kentucky Fried Chicken.

Comments

  1. user-avatar
    M.F
    Thu, 03/19/2015 - 20:20
    M.F
    I think this is a very persuasive way of getting a customer to buy your product. It is a good way of advertising for the companies.
  1. user-avatar
    dna
    Wed, 04/22/2015 - 07:11
    dna
    It seems really effective. I would definitely click on some of these phrases.
  1. user-avatar
    Pat Hedden
    Sun, 04/26/2015 - 06:22
    Pat Hedden
    Clickbait ads like this which take unskilled internet users to "native advertising" or "advertorial" pages are intentionally misleading and are only in the interests of the corporations who pay for them, not the readers, consumers, or the media.
  1. user-avatar
    nlarge
    Mon, 04/27/2015 - 12:27
    nlarge
    I was with 21% of the other "raters" and believe that society as a whole should focus on some of the items listed. The bizarre flavors of Oreo's and edible coffee cups should be left to individual searches if the public is interested in this sort of thing. Clickbait advertising is an underhanded (yet effective) way for companies to get the word out about their products.
  1. user-avatar
    NayNay
    Tue, 10/27/2015 - 21:47
    NayNay
    I think this kind of advertising is harmful UNTIL the public is more knowledgable about new forms of advertising like this -- too many people will not recognize this as advertising and that's what I think it's harmful.
  1. user-avatar
    emily85
    Thu, 11/19/2015 - 06:56
    emily85
    I do agree that this information is "click bait". I think this information would pop on Facebook and perk the interest of the audience.
    My rating was on par with 14% of other people.
  1. user-avatar
    jamesschwab
    Fri, 12/11/2015 - 20:07
    jamesschwab
    More of an advertisement
  1. user-avatar
    emilymedia
    Thu, 04/21/2016 - 04:22
    emilymedia
    16% of us found this mildly harmful, and I think that's because it's false advertising. People are clicking the links, looking to read more about the topic only to be led to junk and fast food promotions. Click bate is the perfect way to describe this.
  1. user-avatar
    hess
    Sun, 04/24/2016 - 10:16
    hess
    I didn't find this one particularly harmful or beneficial because these headlines are so common today that it is obvious what clicking them will lead to.
  1. user-avatar
    Justine F.
    Fri, 11/10/2017 - 05:59
    Justine F.
    I rated this at the neutral point in the middle, only because I don't think it poses any harm, but I also don't think it has anything beneficial to it. To me, it's just the normal advertising I feel like I see on a daily basis now.
  1. user-avatar
    JH
    Thu, 03/29/2018 - 22:08
    JH
    I feel like this is for the most part harmful. It makes the viewer want to click on the link for more info, but the link takes them to sites that promote fast food and other advertisements. The post itself is just a way for the companies that are feature in it to make more money. Views is where the money is at for companies. In the minds of the corporations each view equals money. Ad revenue is a huge thing. Ever wonder how youtubers are paid. By the ads on the video. Likes and subscribers are just a way for those people to have their videos displayed in larger populations and more often. With all that said this was not helpful but just a way for corporations to make even more money from the public.

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