Making Sound Sexy

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BENEFIC NOCIV

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Making Sound Sexy

Context
This is a retail add to sell headphones by A1, it appeared in several tech magazines.
Tehnica folosită
Activate Emotion
Este propagandă pentru că
This ad employees the technique of emotion by sexualizing the ad, for instance the earbuds are shaped like breast and the copy is aligned to look like a bikini bottom. Its use of imagery objectifies the body of a women and therefore it is harmful.

Comments

  1. user-avatar
    monica scott
    Mie, 09/30/2015 - 01:53
    monica scott
    Why would your company shape the headphones like that wouldn't you want young people(kids) buy your headphones too.
  1. user-avatar
    kendra winsley
    Mie, 09/30/2015 - 02:15
    kendra winsley
    This is showing sexism in abad way because all females body are shaped and curvey this way. Like what they trying to say about Curvey women who are like this?
  1. user-avatar
    Jameshia Cokley
    Mie, 09/30/2015 - 21:52
    Jameshia Cokley
    This picture is sexism and is a negative image
  1. user-avatar
    monta
    Jo, 10/01/2015 - 22:13
    monta
    This is harmful because it displays the he'd phones as a woman breast and the text as the woman's bottom privacy spot(s) which is sexism and is objectifying the woman's body.
  1. user-avatar
    andrianna lashay
    Vin, 10/02/2015 - 01:33
    andrianna lashay
    This is harmful to women because they are using women body parts as advertisements
  1. user-avatar
    Joe
    Mie, 05/10/2017 - 01:34
    Joe
    I don't find having sexual feelings to be a bad thing. What I do find a negative thing however, is when it's expressed in uncomfortable harassment. Whoever made this ad has some things he dislikes about himself, and wants to feel better by making women feel inferior.
  1. user-avatar
    Joe
    Mie, 05/10/2017 - 01:35
    Joe
    I don't find having sexual feelings to be a bad thing. What I do find a negative thing however, is when it's expressed in uncomfortable harassment. Whoever made this ad has some things he dislikes about himself, and wants to feel better by making women feel inferior.

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