Lane Bryant ad featuring plus-sized models

Este benefic sau nociv?

BENEFIC NOCIV

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Plus is Equal

Context
This image is a still taken from the "Plus is Equal" advertising campaign developed by Lane Bryant, a plus sized woman's retail clothing chain. A similar print version of the ad debuted in Vogue magazine in September 2015.
Tehnica folosită
Respond to Audience Needs
Este propagandă pentru că
This ad strategically exploits the fashion and media industries' prejudice against plus-sized women. It attempts to shift the perception of plus sized women from inferior to equally as powerful and confident as their skinnier counterparts.

Comments

  1. user-avatar
    John Doe
    Marți, 03/03/2020 - 23:09
    John Doe
    This could make larger women feel a little better, but most people would just ignore it.
  1. user-avatar
    Nathan M
    Sâm, 10/26/2024 - 17:15
    Nathan M
    This is propaganda, but beneficial. By casting a diverse set of women for the image and placing them in an outfit typically used for more traditionally coded "appealing" body shapes, it goes to show that no matter what you or your body looks like, it can be beautiful.

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