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The product being used in the poster is under eye bag cream. When someone is overly tired they start to get dark circles or bags underneath of their eyes. They use the raccoon to show what your eyes could potentially look like if you do not use it.
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This poster/ commercial is targeting overly tired people, or those who have bags underneath of their eyes. The poster was made by Covergirl and Olay. It was also used to target those who wear make-up. It is information used to publicize a product.
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