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H&M Racist Clothing for Children

Taustatiedot
This ad created by H&M activated emotion in the general public because it was thought of as racial insensitivity. This is a harmful form of propaganda because it ruined the company's reputation and angered many people.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
In January 2018, the clothing company H&M released this ad on their website, featuring a black child wearing a sweatshirt that said "coolest monkey in the jungle."

Comments

  1. user-avatar
    or
    To, 03/29/2018 - 19:20
    or
    why is this ad a thing this is the most racist thing since that disney movie "song of the south"
  1. user-avatar
    NayNay
    Su, 06/03/2018 - 23:22
    NayNay
    I wonder if the racism was designed intentionally to be "edgy" and thus intentionally cause a kerfuffle that would attract attention from mainstream news. It seems to me that marketers recognize the "hot button" issues in a society and aim to activate them in order to draw attention to their products.

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