Kom ook je steun betuigen voor #StopAgressiesNMBS door zelf het gebroken glas te herstellen in volgende stations:
— NMBS (@NMBS) November 12, 2018
- #BrusselNoord: 12/11 en 13/11
- #LuikGuillemins: 19/11
- #GentSintPieters: 21/11
- #CharleroiZuid: 23/11
- #AntwerpenCentraal: 26/11#NMBS pic.twitter.com/Xl2vmo63Bq
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Anti-aggression campaign Belgian train company
Taustatiedot
This is a photo of a train conductor with the text "Can I see your ticket, please" and the effect of smashed glass. It is part of a number of similar photos used in a campaign against aggression towards train staff ran by the Belgian train company NMBS / SNCB. It's a powerful image that draws attention. There was a limited amount of interactive versions where you could touch the screen and stop aggression (the broken glass effect disappeared as if it was healed).
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
It appeals to emotion and is a call to action against violence and aggression. I think it is beneficial, as it draws attention to a good cause, but it also might only "preach to the converted".
Lähde
https://www.belgiantrain.be/nl/about-sncb/news/press-releases/2018/12-11-2018
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