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Coca Cola is promoting their brands by having people’s names written on the cover of the bottles. This encourages people to find their names which results in the overall increasing sales.
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Tämä on mediavaikuttamista, koska
Seeing their names on the bottles of a coca-cola bottle they see every day in daily life makes them feel related to the brand compared to the other soda brands with normal wrapping.
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https://visme.co/blog/types-of-advertising-appeals/
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