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Anti Smoking Lung Cancer PSA
Taustatiedot
This is an anti-smoking ad showing a hospitalized smoker who died at the young age of 42. Around November 2012 there was an anti-smoking campaign in Vancouver and lots of posters like this were put up everywhere.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
This is propaganda because it uses emotional trauma shown via imagery to convince the masses to stop smoking. It is beneficial because it urges people to stop smoking by listing true, scientifically proven negative side effects of smoking to get people to stop smoking.
Lähde
https://www.ctvnews.ca/health/health-headlines/canadian-cigarette-warnings-lead-in-size-prominence-1.1037503
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