The picture started with the title "Hong Kong government's advise for citizens". It quoted the hotline for quitting smoking. It stated the negative effect of smoking "Smoking leads to cardiovascular disease. The ingredients of cigarette also listed in small words.

Onko tarkoitusperä hyödyllinen vai haitallinen?

HYÖDYLLINEN HAITALLINEN

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Hong Kong tobacco packages

Taustatiedot
Hong Kong government has adopted the pictorial health warning label on tobacco packages since 2007. It requires the tabacco companies to covering 50% of the main sides of the cigarette pack.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
It uses a horrified picture with a rotten leg to warn the citizens about the negative effects brought by smoking. The picture and red color of the word about the harms evoke the readers' strong emotions.
Lähde
Hong Kong Council on Smoking and Health

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