Onko tarkoitusperä hyödyllinen vai haitallinen?

HYÖDYLLINEN HAITALLINEN

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Deaf Pepsi

Taustatiedot
This is a commercial made for the target audience of deaf people. There are 360 million deaf people around the world. It's funny and it gives you good feelings about Pepsi since they seem to value and want to be relevant to all people.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
It associates the company with positive feelings about people who have disabilities.

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