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Surviving the Darkness
Taustatiedot
This is a Superbowl ad from the Washington Post that aired in 2019. The ad cost $10 million to create and air and reached 98 million viewers. At a time when anti-press rhetoric is rising, this ad emphasizes the social benefits of the press by communicating iconic American values.
Käytetty tekniikka
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Tämä on mediavaikuttamista, koska
This piece of propaganda embodies "American sacred images" as a kind of civic religion.
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