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Germany calls on its young to be the Covid heroes of 2020 – by staying on their sofa
Taustatiedot
The German government has deployed an advertising campaign to ask its youth "to be heroes" during the COVID-19 pandemic and stay home.
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Tämä on mediavaikuttamista, koska
This is propaganda because the video material is specifically designed to persuade people to change their behaviour in a specific direction. In this case, the video message appeals to the German youth to stay at home and not socialise to stop the spread of the COVID-19 virus.
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German government
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