Coke Ad

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Open Happiness

Taustatiedot
A 2009 Ad campaign that was launched by coca cola used the slogan "Open a Coke, Open Happiness." According to the chief marketing officer at the time, it meant "enjoying an ice-cold Coca-Cola and taking a small break from the day to connect with others".
Käytetty tekniikka
Respond to Audience Needs
Tämä on mediavaikuttamista, koska
The advertisement uses its slogan to make a product synonymous with happiness and rest, something that everyone wants to feel and do.

Comments

  1. user-avatar
    Ke, 10/23/2024 - 17:00
    I chose this ad as beneficial because it is promoting coca-cola and using the slogan "Open a coke, Open happiness". This is getting the audiences attention by having a bright, nice day as the background as a sign of happiness.

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