Onko tarkoitusperä hyödyllinen vai haitallinen?
HYÖDYLLINEN
HAITALLINEN
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Just Think of The Positives
Taustatiedot
This campaign was developed after significant news reporting and research revealed that tobacco companies were actively hiding information they knew about the dangers of smoking.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
Tries to get the audience to feel something emotional through song. The use of stereotypical "happy" musical-type music is paired in a critical way along with images of death and dying--- which creates a distinctive feeling of sadness, irony, or even anger.
Lähde
Truth
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