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Military Recruiting in Russia
Taustatiedot
Russia's Defense Ministry released a controversial 90-second recruitment video showcasing diverse soldiers praying and fighting together, aiming to highlight unity among ethnicities and religions. The video, which features religious practices during battle, encourages enlistment by portraying prayer as a powerful tool. Despite a focus on patriotic volunteers over conscription, Russia saw a surge in contract soldiers, with 190,000 joining in 2024 alone.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
Media can inspire people to join the army by appealing to people's need to be part of something bigger and more important than the self.
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