Onko tarkoitusperä hyödyllinen vai haitallinen?
HYÖDYLLINEN
HAITALLINEN
Translate to other languages
Fake Game Apps
Taustatiedot
KFC’s Original Fake Games campaign is tapping into the viral trend of fake game ads. This advertising is designed to turn the frustration of fake ads into a fun experience. The idea of a fast-food brand making real games from fake ads naturally gets people talking on social media and in the news. KFC isn’t just interrupting consumers with an ad; it is joining a pre-existing conversation and making it fun.
Käytetty tekniikka
Respond to Audience Needs
Tämä on mediavaikuttamista, koska
People may see this as entertainment, but it reinforcing a positive image of the brand to the target audience. It's a type of "branded entertainment" - which is a form of propaganda.
Lähde
https://www.contagious.com/news-and-views/campaign-of-the-week-kfc-reimagines-misleading-game-ads-as-playable-originals-for-uae-gamers
Comments
No Comments Yet
Share Your Ideas