The persuasion technique is testimonial because the celebrity is endorsing the idea of this coffee from Nescafé.

Onko tarkoitusperä hyödyllinen vai haitallinen?

HYÖDYLLINEN HAITALLINEN

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Propaganda Ad Analysis

Taustatiedot
The persuasion technique is testimonial because the celebrity is endorsing the idea of this coffee from Nescafé.
The speaker for this ad is Kris Aquino who is a host and a mom. The target audience is busy moms and dads who use coffee to keep them up to date with their schedule. The overall purpose of this ad is to get busy adults to buy and drink Nescafé iced coffee.
Käytetty tekniikka
Respond to Audience Needs
Tämä on mediavaikuttamista, koska
Advertising is an attempt to change people's beliefs, attitudes, and behaviors.
Lähde
https://flowvella.com/s/3fu4/5B9FCC18-2D5F-4556-AD4C-BDD8FBEF3539

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