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Propaganda
Taustatiedot
Created by internet users by using the posts from the two largest beverage companies
Käytetty tekniikka
Attack Opponents
Tämä on mediavaikuttamista, koska
On the left half, Pepsi attacks Coca Cola by describing Coca Cola as scary. On the right hand side Coca Cola fight backs by making Pepsi "want to be a hero"
Lähde
https://medium.com/better-marketing/how-pepsi-spooked-coca-cola-with-this-hilarious-halloween-ad-ac471c9450bc
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