A screenshot of a Facebook post by the political party "HDZ - Hrvatska demokratska zajednica." The post features Croatian text above an unflattering close-up photograph of Zoran Milanović, who is making a strained facial expression while pointing his right index finger directly at his temple.

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HYÖDYLLINEN HAITALLINEN

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Political Propaganda Analysis

Taustatiedot

This image is a political social media post created by the Croatian Democratic Union (HDZ), the ruling center-right political party in Croatia. The post appeared on the party's official, verified Facebook page on April 20, 2022. It directly targets Zoran Milanović, the President of the Republic of Croatia.

The post was published in the wake of the 2022 Russian invasion of Ukraine and amid a heated domestic debate regarding a potential presidential pardon for two convicted former intelligence officials.
Käytetty tekniikka
Attack Opponents
Tämä on mediavaikuttamista, koska
This post uses the ad hominem (attack on the opponent) technique by completely avoiding rational policy debate to directly assault the President's personal character through an unflattering photograph and defamatory labels like "Russian agent." By focusing entirely on character assassination rather than factual arguments, it manipulates public opinion by framing the political rival as an unstable, untrustworthy enemy who must be rejected. This propaganda is ultimately harmful because it shifts public focus away from actual governance and instead normalizes aggressive personal defamation, which deeply polarizes democratic discourse.
Lähde
HDZ Official Facebook profile

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