RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
This is a commercial for an insurance company. It shows a man going through life while noticing advertisements or people in situations of need. These people start to follow him, like a representation of them weighing on the back of his mind. The purpose of this commercial is to inspire the viewers to do more than just care about what is going on around them. It is to inspire individuals to go out and do something about the problems and suffering that they see in the world.
Technique Used
Activate Emotion
This is propaganda because
This is beneficial propaganda that is trying to get people to turn their feelings into action.
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