RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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You Can’t Stop Us
Background Information
Nike, in collaboration with Wieden+Kennedy, launched a campaign in July 2020 in response to a year marked by the coronavirus pandemic. The aim of the campaign was to show that sport brings people together regardless of their differences.
The campaign was released at a time when people felt isolated and helpless. Audiences responded positively to the message because the campaign offered a sense of connection, belonging, and shared strength.
The campaign was released at a time when people felt isolated and helpless. Audiences responded positively to the message because the campaign offered a sense of connection, belonging, and shared strength.
Technique Used
Respond to Audience Needs
This is propaganda because
Using a split-screen technique, the movements of different athletes overlap perfectly. The campaign features people of different races, genders, and physical abilities as they train and compete. Dynamic music plays in the background alongside narration that emphasizes strength and unity.
Although the campaign does not include character-driven stories, the powerful visual montage clearly conveys unity through movement and sport. The message of unity and belonging is repeated throughout.
Although the campaign does not include character-driven stories, the powerful visual montage clearly conveys unity through movement and sport. The message of unity and belonging is repeated throughout.
Source
https://youtu.be/pcXTnyCmQbg?si=zm9GWge3OQyFTK2D
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