RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Toward the Sounds of Chaos
Background Information
This is a promotional campaign for the U.S. Marines and it seems designed to attract young people to serve in the military.
Technique Used
Activate Emotion
This is propaganda because
This commercial activates a feeling of excitement and of thrill in using big machines and high technology. It's definitely positioning the Marines as the "good guys" who fight against the "bad guys," attracting risk-takers to join.
Plus, I've worked with Marines. There are a few I can count who would definitely be running away from the fight. ;)
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