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McDonald's Own Reality Check
Background Information
This is a McDonald's Tray Liner. June 2015. It's part of the marketing move by the fast food giant to counter criticism of its food sources and processing practices. Background here:http://www.businessinsider.com/facts-about-mcdonalds-food-2014-5
Technique Used
Simplify Ideas
This is propaganda because
It's part of the marketing move by the fast food giant to counter criticism of its food sources and processing practices. It's design to change customer behavior and make parents and others feel better about eating there.
Also, they mention under the chicken that there's "No added hormones" but they don't mention that under the beef section. To me, that means that they source meat from hormone-enhanced cattle.
I just don't trust literally anything McDonald's says about their food production.
The section about the fries doesn't tell anything specific about how the potatoes are grown - like, "our potatoes are selected for their quality, taste and size." Nobody was challenging the fact that your fries aren't tasty (because of all the salt and deep-frying process)! People are probably saying they're not healthy for X and X reason- but none of that was addressed.
Basically, I think this is total bogus. Though they may be speaking the "truth," look a little closer and they're telling a "selective truth" (like with the beef & hormones I mentioned earlier).
McDonald's cannot deny that they're food isn't the best for X and X reasons, so they don't address it! Instead, they just highlight what they think they've done right.
I will give them credit though - I had no idea none of their chicken is without hormones... if that's the truth.
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