Katie Porter's sister, a doctor, is breaking down how staying in can save lives during the COVID-19 crisis pic.twitter.com/9q7MpbpES8— NowThis (@nowthisnews) March 21, 2020
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Coming Together for the Common Good
This is informative and persuasive and it's an example of unique type of public health propaganda. It's promoted by Now This, which was founded by Huffington Post co-founder and former chairman Kenneth Lerer and former Huffington Post CEO Eric Hippeau. NowThis originally focused exclusively on social media platforms such as Facebook.
This is propaganda because
It's a unique short form of information that may serve a propaganda function because, for some viewers, it is activating strong emotion to encourage people take action to protect themselves. The piece relies on the authenticity of the speaker, who has expertise as a medical professional.
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