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This is an online advertising campaign created in 2007 by Unilver to promote the Dove Self-Esteem Fund and it was created by the firm of Ogilvy and Mather. This message seems to be offering a critique of the beauty industry.
This is propaganda because
This campaign aims to harness people's dislike of the beauty culture and align it with a brand of soap. The ironies of the campaign are intriguing. It's harmful if people think this will stop the negative influence of beauty culture.