RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Lay's Heart Tugging Super Bowl Commercial
Background Information
This Super Bowl commercial shows a father and daughter who are potato farmers, using emotional music and memories to make viewers feel nostalgic and warm toward the Lay’s brand. It doesn’t really talk about the product’s qualities, but instead it tries to make you feel something.
Technique Used
Activate Emotion
This is propaganda because
This ad uses emotional storytelling to influence people’s feelings about the brand. By tugging at heartstrings instead of giving real product information, it tries to make viewers associate positive emotions like family love and nostalgia with buying Lay’s chips that’s a key tactic of propaganda.
Source
Instagram
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