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Inspire Her Mind
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This Verizon ad was created by Alex Typer and Jessica Feeney, under the supervision of Yvonne Sheehan, associate director of Branded Content Entertainment at Verizon. The ad was inspired by a New York Times article about unconscious gender bias. Parents may not be aware of how their behavior affects children and teens.
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This links a telecommunication company to a set of values aligned with "femvertising," a type of marketing that links a company to the issue of gender equality. It is designed to influence the attitudes and behaviors of parents by raising awareness.
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