Beoordeel: is dit een voorbeeld van nuttige propaganda? Of is het schadelijk?
NUTTIG SCHADELIJK
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Achtergrondinformatie
This is an Audi Superbowl commercial about gender equality, part of a "femvertising" strategy that positions the company as a moral agent in supporting gender equality.
Gebruikte techniek
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Dit is propaganda omdat
It seems to link parental love with gender equality and acknowledges parental guilt, linking these feelings to an automobile brand.
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