Plan to Vote

This video from director, Joss Whedon (Buffy the Vampire Slayer, The Avengers) was released ahead of the US election, as part of a campaign called Save the Day, which was ostensibly about to convincing Americans to vote. The production uses a mix of celebrity testimonials and plain folks appeal techniques but also uses the anti-marketing technique. It does this by exercising self-awareness and sarcastically commenting on their own use of the testimonial technique to appeal to the audience. Naturally, there is an ad made in response, which utilised plain folks appeal.