Beoordeel: is dit een voorbeeld van nuttige propaganda? Of is het schadelijk?
NUTTIG SCHADELIJK
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Fake Game Apps
Achtergrondinformatie
KFC’s Original Fake Games campaign is tapping into the viral trend of fake game ads. This advertising is designed to turn the frustration of fake ads into a fun experience. The idea of a fast-food brand making real games from fake ads naturally gets people talking on social media and in the news. KFC isn’t just interrupting consumers with an ad; it is joining a pre-existing conversation and making it fun.
Gebruikte techniek
Respond to Audience Needs
Dit is propaganda omdat
People may see this as entertainment, but it reinforcing a positive image of the brand to the target audience. It's a type of "branded entertainment" - which is a form of propaganda.
Bron
https://www.contagious.com/news-and-views/campaign-of-the-week-kfc-reimagines-misleading-game-ads-as-playable-originals-for-uae-gamers
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