Eat A Swede

This is a short film documentary made by a company to infiltrate the film festivals circuit around the world. The format is part edutainment, part mockumentary, educating the audience on what we need to change in the food industry in order save ourselves and our planet. For people interested in the sustainable future of food, this film provokes dialogue about both sustainability and economics. It's a form of branded entertainment produced for the Swedish Food Federation by the ad agency McCann Stockholm.