The persuasion technique is testimonial because the celebrity is endorsing the idea of this coffee from Nescafé.

Beoordeel: is dit een voorbeeld van nuttige propaganda? Of is het schadelijk?

NUTTIG SCHADELIJK

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Propaganda Ad Analysis

Achtergrondinformatie
The persuasion technique is testimonial because the celebrity is endorsing the idea of this coffee from Nescafé.
The speaker for this ad is Kris Aquino who is a host and a mom. The target audience is busy moms and dads who use coffee to keep them up to date with their schedule. The overall purpose of this ad is to get busy adults to buy and drink Nescafé iced coffee.
Gebruikte techniek
Respond to Audience Needs
Dit is propaganda omdat
Advertising is an attempt to change people's beliefs, attitudes, and behaviors.
Bron
https://flowvella.com/s/3fu4/5B9FCC18-2D5F-4556-AD4C-BDD8FBEF3539

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