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Discovery Channel Bulgaria Facebook ad
Informacje ogólne
An illustration by Genildo Ronchi (https://www.instagram.com/p/CW1aB7DP7iM/) with "choose the happy side of life" as the author's original caption is used by Discovery Networks Bulgaria with text in Bulgarian as a promotional meme that reads: "He watches the news" for the sad person on the left side and "He watches Discovery Channel all day" for the happy one on the right.
używana technika
Activate Emotion
To jest propaganda, ponieważ
The meme that is actually an ad implants the idea that that the daily news consumption leads to unhappiness, and all you need to be happy is to stick to the advertised product - in this case a television program.
Zródło
Discovery Networks Bulgaria Facebook Page
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