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SMART Car's Poop Tweets
Informacje ogólne
This video describes a viral marketing campaign by Smart USA, showing how the car company responded to negative Tweets with their own messages about the strength of the cars, delivered in a humorous way using social media.
używana technika
Respond to Audience Needs
To jest propaganda, ponieważ
This is viral marketing through social media. It's beneficial because the company is directly responding to its critics.
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