Am I a Bad Person?

Being a villain can be made to seem cool, and this ad from Nike shows how pop culture, the media and marketing reflect AND shape human values. Google Trends have reported new interest in the terms ‘Villain Era’ and ‘Villain Arc’, describing the same idea of personal growth through defying convention and expectation.
There is of course a much darker side to this new identification with villains, predominantly among men, and mainly manifested through a global surge in populist politics, the rise of anti-establishment media profiles, the new governance of social media platforms and public reactions to the murders of company leaders.