Sony's White Playstation Ad

Comments

1. 

   rahmierwilliams

   wt., 09/29/2015 - 21:19

   rahmierwilliams

   Why is the black person viewed as outdated or old?

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1. 

   Demonta Jordan

   śr., 09/30/2015 - 02:09

   Demonta Jordan

   I think its something against blacks , why i say that because play stations is mad black and they now are trying to make it white and got the white lady lady holding the black lady face like she are mad.

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1. 

   ChRichards14

   sob., 11/21/2015 - 07:48

   ChRichards14

   How on earth did this make it through a marketing department without red flags popping up? Incredibly racially insensitive.

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1. 

   Jonnyn22

   sob., 11/21/2015 - 10:23

   Jonnyn22

   I was clearly with the majority on this add. I can see in between the lines that there was definitely not intent to show outright racism in this add, but the point can be construed as a very racist billboard. I can think of many different ideas that would make this way less offensive. I can imagine that sony used this add to generate a response. I wonder if it worked.

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1. 

   Melissa R.

   czw., 06/02/2016 - 21:17

   Melissa R.

   This qualifies as propaganda because it is aimed torwards influencing the attitudes of a population forward some cause or position. This ad is harmful. Propaganda is selling this message by advertising. The emotional appeal would be appeal to force because it shows violence torwards another person/race. Or maybe something with Social rejection , if you don't get the new updated version you aren't so silly accepted , beaten up, rejected.

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1. 

   Melissa R.

   czw., 06/02/2016 - 21:17

   Melissa R.

   This qualifies as propaganda because it is aimed torwards influencing the attitudes of a population forward some cause or position. This ad is harmful. Propaganda is selling this message by advertising. The emotional appeal would be appeal to force because it shows violence torwards another person/race. Or maybe something with Social rejection , if you don't get the new updated version you aren't so silly accepted , beaten up, rejected.

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1. 

   Rosella G.

   pon., 06/06/2016 - 03:58

   Rosella G.

   It shapes perceptions on the race. It is harmful to the society. They are selling the message that the white person is more superior than a black person. The emotional appeal is self-esstem because it is insulting to the black people.

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1. 

   Brian Davis

   sob., 09/24/2016 - 01:51

   Brian Davis

   This ad is harmful because its comparing two different races to a playstation. Their saying the white playstation is better than black ones.

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1. 

   Jahliah

   sob., 09/24/2016 - 02:02

   Jahliah

   This picture shows a sign of racism because the lady in white is holding the black person's face which means that the lady in white thinks that she has more power over the black.

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1. 

   Danisha and keeshundra edwards

   sob., 09/24/2016 - 02:06

   Danisha and keeshundra edwards

   This piece of media can be harmful to blacks because it shows racism and discrimination between whites an black . It also can be viewed as whites have more power than blacks .

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1. 

   keeshundra edwards Danisha

   wt., 09/27/2016 - 02:03

   keeshundra edwards Danisha

   This picture contain racism because a white women dressed is chocking the black women that is dressed in all black . this picture shows discrimination . This a disgrace to society .

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