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Feeding Meat to Kids = Child Abuse
Bakgrundsinformation
This was a billboard created by PETA (People for the Ethical Treatment of Animals) and was used in the UK in 2007. The ad campaign was an effort to fight the obesity epidemic by blaming the problem on consumption of meat.
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Simplify Ideas
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The ad is simplifying ideas because obesity is a complex problem. Consumption of meat is not the only reason kids are obese but plays on emotions by saying it is abuse. The ad is harmful because it is not providing a full picture of this problem.

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