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Campaign for Soda Warning Labels
Bakgrundsinformation
This ad for sodawarninglabels.org was featured in the L.A. Times on April 2015. It depicts a young woman contributing the cause of her father's diabetes to drinking soda, and she explains that warning labels on soda cans would help him quit.
Vilken metod används
Activate Emotion
Detta är mediepåverkan för att
The ad seeks to activate emotion (illicit sympathy) by being in black and white and by featuring a personal story of a young woman and her father. The ad could be beneficial, but people who want to drink soda will likely continue despite warnings.
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