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Wireless Bungee Jumping?
Bakgrundsinformation
This is a video that went viral for Wireless Bungee Jumping. At the end of the video we realize that it was created by IKEA to promote their wireless charging collection.
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Activate Emotion
Detta är mediepåverkan för att
This video activated emotion through amazement and wonder. This is the first time we thought we had seen someone bungee jump without a cord. This sense of wonder will make most people ignore that it was created by IKEA and fake.
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