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Coca-Cola is not known for being a healthy drink. Having a woman next to a coca-cola can appeals to both male and female. Females will assume that person drinks that product and they will begin to. The same reason might make male purchase it.
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This is picture from Google from a Coca-Cola ad. Clearly the idea behind this is to attract guys to the product and to have woman see another woman promoting the product who is considered fit.
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