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Co-Sleeping with Baby
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This ad appeals to fear and anxiety first and foremost. It is mostly harmful because it greatly oversimplifies a very complex and unresolved public health issue.
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This ad is part of the Milwaukee Safe Sleep campaign. It was released in 2011 by the city's public health department in response to the 89 infant deaths from SIDS, SUDI and accidental suffocation observed between 2006 and 2009.
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