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Bakgrundsinformation
This is a type of testimonial propaganda. It is testimonial because it uses a celebrity to help attract an audience to their product. It is beneficial for the company because lots of people know how successful Shaq was in basketball.
Vilken metod används
Respond to Audience Needs
Detta är mediepåverkan för att
This is Shaquille O'Neal. He is the face of Icy Hot. Icy Hot is a pain relief that takes place of a cream. Lots of people, athletes in particular, use Icy Hot to get rid of muscle and joint pain.

Comments

  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:45
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:45
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    tis, 11/29/2016 - 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Liam Larkin
    tis, 11/29/2016 - 21:53
    Liam Larkin
    I found this to be beneficial because it was a famous athlete saying that this benefits him, so it should benefit you.

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