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It is propaganda because its trying to make anyone who gets this mascara, that it is the best ever because it gets sold so fast.
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The background of this picture is to make the audience believe that this is america's favorite mascara. It uses facts like one is sold every 1.7 seconds

Gives me the sense that your either born with a certain beauty that we all deem acceptable or you need to conform to a higher standard. Also note that the 1.7 seconds does have an asterisk, but I can't tell where that stat comes from...
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