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The ad attempts to shame or guilt parents into buying the drug rather than using facts. It leaves out crucial information: the drug does not protect against all types of HPV; does not mention side effects; and it does not prevent all cervical cancer.
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Merck HPV commercial played during the 2016 Olympics. It shows the lives of two young people with cancer, played in reverse, back to when they could have been saved if their parents had given them the vaccine. It asks parents, "Did you know?"

Comments

  1. user-avatar
    Kyle
    mån, 04/03/2017 - 20:31
    Kyle
    I can get behind the interpretation shown above, however one could argue that interpretation is propaganda. The interpretation does not explain how they know it doesn't protect against all types of HPV. It does not say how it did not prevent all types of cancer, but this is beside the point. The video is propaganda because they don't mention side effects and try to play on emotions, specifically shame, to make parents buy a drug.
  1. user-avatar
    Siobhan
    mån, 04/03/2017 - 20:32
    Siobhan
    I thought this was beneficial because it shows what the HPV virus can do. It is also beneficial to parents because it is showing that if you don't give your child the vaccine they would be diagnosed with cancer and could die.
  1. user-avatar
    Dana
    mån, 04/03/2017 - 20:36
    Dana
    It try to shame people into buying a drug, does these by showing children who get cancer from HPV. It makes parents worry about children. It shows no information on the drug.
  1. user-avatar
    Reilly
    mån, 04/03/2017 - 20:42
    Reilly
    I feel as though this ad is both benefital and harmful. Its harmful because it shows guilt parents may have for not giving their child the HPV vaccine. Resulting in cancer. It is also benifital because it alerts both parents and children who are 11 to 12 years old that they should visit the doctor to get their HPV vaccine.
  1. user-avatar
    Teagan
    mån, 04/03/2017 - 20:52
    Teagan
    I rated this video beneficial because they were talking about kids with cancer and how they could have prevented it earlier. This video made me a little sad because they could have prevented it earlier if they got a vaccine at 12 and 11. This video is a little sad to make parents realize that the need to get their kids vaccinated while they can.
  1. user-avatar
    katie
    mån, 04/03/2017 - 21:39
    katie
    I have had an HPV shot which makes me concerned for myself from this, but at the same time I trust my doctor. I don't know how I feel about this because I know that the shot can be beneficial.
  1. user-avatar
    Carly H.
    mån, 04/03/2017 - 21:40
    Carly H.
    I felt that this was beneficial because it showed the facts about HPV and how it can lead to cancer if untreated, but I think the commercial wasn't going for a tear-triggering response. This video was more haunting due to the children asking their parents if they knew which still works, but not in the same way as a comercial that make you tear up would.
  1. user-avatar
    Lauren
    tis, 04/04/2017 - 00:36
    Lauren
    This add makes people feel sad and sympathetic. It is targeted at parents to get the vaccine.
  1. user-avatar
    Kira Spedden
    tis, 04/04/2017 - 00:36
    Kira Spedden
    I believe it is beneficial because it shows both the boy and the girls ability to get infected. Also, the video pulls at heart strings when the younger kids ask "did you know mom/dad" how there parents could have saved them or that you can save your kids.
  1. user-avatar
    Abby A.
    tis, 04/04/2017 - 00:37
    Abby A.
    I think that this ad is helpful because it spreads awareness about HPV. It shows the story of both a boy and a girl to relate to both genders. It also is directed towards parents by having the kids say "Right Mom? Dad?" I think it is helpful so people know about HPV and can get the shot to prevent it.
  1. user-avatar
    Isabella Hogan
    tis, 04/04/2017 - 00:39
    Isabella Hogan
    This propaganda commercial plays and tugs on emotions of parents, telling and explaining that they can help their kids from getting a fatal disease. It uses pathos to get its message across, going through various happy clips in kids lives, and then showing what happened to them as they grew up.
  1. user-avatar
    Angelina
    tis, 04/04/2017 - 01:14
    Angelina
    I think this commercial is targeting parents with a call to action of "Did you know..Mom? Dad?" Also, there wasn't any supporting facts to show that anything was true.
  1. user-avatar
    Paul Dean
    tis, 04/04/2017 - 01:14
    Paul Dean
    I think that the kids are blaming there HPV on there parents.
  1. user-avatar
    Chloe Stone
    tis, 04/04/2017 - 01:15
    Chloe Stone
    I think the ad did a good job of trying to convince parents that if their child doesn't get this vaccine they have a higher risk of getting cancer. They show how both boys and girls can get infected. They tug at the heart strings by having the children say "Did you know? Mom/Dad?"
  1. user-avatar
    Holly
    tis, 04/04/2017 - 01:15
    Holly
    This commercial is informational in warning parents and young girls and boys to prevent themselves from getting HPV. Also, HPV can cause certain cancers and diseases in girls and boys.
  1. user-avatar
    Maddie
    tis, 04/04/2017 - 01:16
    Maddie
    I think this commercial was beneficial, but not enough facts and information was provided. The emotional part was a good way to persuade people to get the vaccine, but not enough scientific proof was provided.
  1. user-avatar
    Eli Schomp
    tis, 04/04/2017 - 01:18
    Eli Schomp
    I think that this ad could trigger the emotions of parents that have kids around the age of 11 or 12. The ad is trying to give parents the point, if their child gets HPV then it is all their fault. That is obviously not true.
  1. user-avatar
    sophia
    tis, 04/04/2017 - 01:18
    sophia
    I think this add is well targeted at its audience, parents. It doesn't have enough facts in it to thoroughly convince someone who was analytical to buy the drug. It very much is a "tugs at the heart strings" kind of add. Even tough it had holes when it comes to all audiences the idea that its your fault if your kid gets cancer is pushed just enough in this add to convince many to buy this product.
  1. user-avatar
    Nevan
    tis, 04/04/2017 - 01:27
    Nevan
    This ad is propaganda because it is trying to influence people by using their emotions. but not using facts.
  1. user-avatar
    Rachel
    tis, 04/04/2017 - 01:29
    Rachel
    This ad was rather short and simple, and to me it didn't quite get its point across. Yes, with showing the younger versions of the two people asking their parents "Really?" and it is pretty sad, but certainly not as sad as some other ads I've seen.
  1. user-avatar
    Connor
    tis, 04/04/2017 - 01:31
    Connor
    This ad is propaganda because it uses powerful, emotion-invoking scenes to tug at the heart-strings of parents. This example is harmful because it implies to parents that if they do not buy the vaccine and get their child vaccinated, then it will be all their fault if the child becomes infected with HPV. The ad uses guilt and the fear of having something happen to those you love as a way to get people to buy the product.
  1. user-avatar
    George
    tis, 04/04/2017 - 01:31
    George
    This commercial shows that anyone can get cancer and you never know who will get cancer or when they'll get cancer.
  1. user-avatar
    Megan Irvin
    tis, 04/04/2017 - 01:34
    Megan Irvin
    I said that this video is more harmful than beneficial because the company is trying to shame parents into buying a drug for their kids. The video left out more facts like how the drug isn't guaranteed to work against all types of HPV and all of the possible side affects of the drug.
  1. user-avatar
    Ellie Romeo
    tis, 04/04/2017 - 02:05
    Ellie Romeo
    This ad targets parents that care deeply about their kids. It's sad, and makes you think about what you are doing to your body and the choices you make at a young age. Then, it leaves you on a mission to talk to your doctor.
  1. user-avatar
    Humza
    tis, 04/04/2017 - 02:05
    Humza
    It did not explain the side effects and it makes parents think that if they buy this drug than it will prevent their kids from getting cancer.
  1. user-avatar
    Sofia Dixon
    tis, 04/04/2017 - 02:07
    Sofia Dixon
    This commercial is aimed towards parents with children. The commercial almost shames those who did not prevent their children from getting HPV. They aim and tell the parents that they need to get this vaccination because it will benefit their children. They do this by having young children asking their parents if they could have done something to help them. They use sad music and they have emotional content.
  1. user-avatar
    Olivia Ruschioni
    tis, 04/04/2017 - 02:07
    Olivia Ruschioni
    I think this ad is very important. The target audience is parents. The message is to get the vaccine for your children so they do not get cancer. It persuades people to make sure their child is given the vaccine. It could also make parents fear not getting the vaccine since the risk is cancer.
  1. user-avatar
    Max
    tis, 04/04/2017 - 02:08
    Max
    I think this add shows how they want people to take this shot so that they wont get the cancer. The intended audience was 11 to 12 year old but it left out side effects of this vaccination.
  1. user-avatar
    Devin R
    tis, 04/04/2017 - 02:08
    Devin R
    I feel like some parents would be mad at this ad. Parents want to protect their children and this commercial is attacking them. Although, I feel that parents would then go get the shot for their children. This was definatly directed at parents of 11-12 year olds. This affects me because I am near that age.
  1. user-avatar
    Emma
    tis, 04/04/2017 - 02:10
    Emma
    This video was targeted towards parents, so in that way this didn't affect me a lot. Though the aspect of having cancer later in life that could have been prevented when I was 11 or 12 is scary. I think it had all the information it needed to help me understand. Though at times the video its self didn't make a lot of sense, it still sent a clear message.
  1. user-avatar
    Colleen
    tis, 04/04/2017 - 02:10
    Colleen
    This commercial made me feel sad that all of these people are now sick due to actions not taken when they had the chance. It also made me feel lucky, and a lot of empathy towards these people in the commercial.
  1. user-avatar
    Josh
    tis, 04/04/2017 - 02:15
    Josh
    This ad is targeted at parents and is almost attacking them, every parent wants what is best for their kid and they are saying if you dont do this then you dont want to protect them.
  1. user-avatar
    Edward
    tis, 04/04/2017 - 02:19
    Edward
    The target audience is teens. It wants you to ask your parents to get the vaccination. It is effective because you dont want the disease.
  1. user-avatar
    cam
    tis, 04/04/2017 - 02:19
    cam
    This add is definitely targeted towards parents. This add did not cover any of the side affects of the HPV shot, but it was trying to get across the point that kids from 11 to 12 should get that medication to prevent themselves from getting cancer in the long run.
  1. user-avatar
    Grace
    tis, 04/04/2017 - 02:27
    Grace
    This form of propaganda is powerful because it shows the lives of two adults who got cancer because of HPV when they were children. The children asked parents if they knew HPV would cause cancer, which targeted parents and urged them to talk to a doctor about it. Parents would be more likely to act after seeing this commercial because they wouldn't want their child(ren) to get cancer because of the parent's ignorance.
  1. user-avatar
    Toni Balboni
    mån, 09/11/2017 - 05:33
    Toni Balboni
    This commercial, I rated as in the middle of beneficial and harmful. I believe it to be beneficial because that vaccine is important. But the harm is that there are no facts supporting this claim. This is just targeting the emotions of parents, who then are riddled with guilt even though they don't have the statistics behind these claims.

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