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This ad appeals to parents with its strong message about the need for gender equality. This is a car company linking its brand to a an important value. I wonder what Audi does to support gender equality in the workplace.
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Created by Audi, this ad appeals to the heartstrings by featuring fearless girl and her supportive but worried dad. Won a prize for good advertising.

Comments

  1. user-avatar
    Ardriana
    tors, 10/26/2017 - 23:54
    Ardriana
    I feel that this advertisement was really effective in a beneficial way. Audi's advertisement definitely appealed to emotions of parents and women for gender equality. It utilizes the love of a father or parent and the messages that we want to share with developing girls.
  1. user-avatar
    Abbygale
    fre, 11/10/2017 - 10:15
    Abbygale
    This is definitely propaganda since there's a visible hashtag at the end of the video that says: drive progress. They want you to adopt a specific belief - their belief. Anyhow, I think it's a great message.

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