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ÄNDAMÅLSENLIGT SKADLIGT

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This video uses a technique known as "transfer" or "association". The goal is to link the many positive feelings the target audience of Norwegians has about nature and rights to the military.

Comments

  1. user-avatar
    emoly
    tis, 11/07/2017 - 21:18
    emoly
    It is showing what is typical Norwegian, it is showing what you give to the people by joining the military. It is showing peace and freedom.
    In the other hand you don't really know that it is a military advertisement until the end, it could be a tourism advertisement.
  1. user-avatar
    olje barn
    tis, 11/07/2017 - 21:18
    olje barn
    this video is trying to cater to your patroism, by relating everything that is good about Norway to the military.

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