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This propaganda activates emotion in the viewer, bringing a nostalgic feeling by using a movie that many grew up with to raise awareness for the Alzheimer's Association Pure Imagination Project. This is beneficial propaganda to influence the public.
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Activate Emotion
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This PSA for Alzheimer's was created by David Olsen, a creative director at MullenLowe, and launched the PSA with support from Warner Bros. Entertainment, which holds the rights to the film, and Universal Music Group.
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