Planet Fitness' Body Builder Shaming

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Planet Fitness' Body Builder Shaming

Bakgrundsinformation
This is an example of Planet Fitness's use of tactics to create subgroups within gym culture, it influences the way the public views Planet Fitness as a brand, while it also discretely shames body builders. 
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This is an advertisement created by planet fitness on lunks and creating a judgement freezone

Comments

  1. user-avatar
    Eddie
    tis, 04/17/2018 - 00:44
    Eddie
    Traditionally it's the skinny frail guy that's being body shamed by the muscleman. While I still find this somewhat problematic, since no one should be body shamed, it's somewhat beneficial for those looking for a gym that they can be comfortable in, even if they aren't in the greatest shape.
  1. user-avatar
    Brendante
    ons, 04/18/2018 - 01:12
    Brendante
    I really didn't think this was good or bad. If anything it was pretty funny.
  1. user-avatar
    jacob r
    ons, 04/18/2018 - 01:30
    jacob r
    i think that people should be able to stay fit with out having the pressure to be extremely fit
  1. user-avatar
    Gianna Sanzen
    ons, 04/18/2018 - 02:16
    Gianna Sanzen
    Planet Fitness claims that all of their gyms are "no judgement zones", but then they release something like this.
  1. user-avatar
    Jazmia
    tors, 04/19/2018 - 03:08
    Jazmia
    i think people shouldn't be ashamed but others should not show off, there should be two pats of the gym.
  1. user-avatar
    sara
    fre, 04/20/2018 - 02:12
    sara
    it's offensive to people that workout
  1. user-avatar
    ssapira13
    fre, 04/20/2018 - 02:34
    ssapira13
    I don't find it that persuasive, so what is the point?
  1. user-avatar
    Brogan AKA Ice-man
    fre, 04/20/2018 - 02:41
    Brogan AKA Ice-man
    I think this ad is very bland and doesn't make sense. I don't even know what the add is advertising. It seems so border line and I think it's trying to be humorous but isn't.
  1. user-avatar
    Carson G.
    fre, 04/20/2018 - 21:38
    Carson G.
    This poster is somewhat harmful to other viewers out there as it targets body builders and tries to spread the judgment free zone throughout their ads which is not a bad thing, but there are better ways of advertising a judgment free zone than putting shame on body builders.
  1. user-avatar
    Carson G.
    fre, 04/20/2018 - 21:38
    Carson G.
    This poster is somewhat harmful to other viewers out there as it targets body builders and tries to spread the judgment free zone throughout their ads which is not a bad thing, but there are better ways of advertising a judgment free zone than putting shame on body builders.
  1. user-avatar
    Carson G.
    fre, 04/20/2018 - 21:38
    Carson G.
    This poster is somewhat harmful to other viewers out there as it targets body builders and tries to spread the judgment free zone throughout their ads which is not a bad thing, but there are better ways of advertising a judgment free zone than putting shame on body builders.
  1. user-avatar
    sanjana
    mån, 04/23/2018 - 01:47
    sanjana
    This ad shames people who work out, and I don't think it's actually persuasive.

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